May 29,2020
IKEA – Virtual Reality Shopping Experience
IKEA is a globally renowned brand that had chosen to enhance their marketing methods in the Middle Eastern region by providing the experience of an “IKEA Virtual Reality Store” at diverse pop-up shops. The prime concept of such pop-ups was to develop an interactive and engaging space amidst bustling shopping malls, thereby binging IKEA a step nearer to the patrons. Being expansive in both variety and quantity, it is not possible for IKEA’s products to be available at all places.
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