What is the future of augmented reality marketing? With an increasing number of companies using AR to market their products, it’s a challenge to know where things are heading. This article will introduce you to the world of markerless AR and its benefits for marketers.

What is Augmented Reality Marketing?

Marketing campaigns aren’t the same as they used to be. With modern marketers now able to use a plethora of new technologies to market their products and services, things have become more immersive. Augmented reality marketing (AR) is one such example. It’s an effective way to bring your marketing to life and build brand awareness. AR uses technology to bring your brand and products to the customer, rather than expecting people to come to it.

Marker Based Augmented Reality

Marker-based AR is one of the most common types of AR. It uses a physical marker, such as a poster or a sticker, to project virtual images onto a surface. You might have seen this technique used in grocery stores, where a product’s packaging features an AR code that, when scanned, brings up that product’s nutritional information. Marker-based AR can be effective if done well, but it doesn’t allow you much flexibility. You can’t move the physical marker around and use it in many different locations. It also requires your customers to be close to the marker in order to interact with it, limiting its audience. Marker-based AR is also difficult to scale. If you want to produce a large number of promotional posters, for example, you’ll need to put a marker on each and every one. Marker-based AR is also less cost-effective than other types of AR. You have to produce each AR marker, and if customers don’t have the physical marker nearby when they come across your AR advertisements, they won’t be able to interact with it. Marker-based AR is a great marketing tool, but it’s important for marketers to be aware of its limitations. This can help you decide if you should use it in your next marketing campaign.

Marker-Less Augmented Reality

Marker-less AR is simply AR that doesn’t require you to use markers. Instead of having to print a physical sticker or poster with an AR code, marketers can create an AR experience that works anywhere. Unlike marker-based AR, it doesn’t require customers to be close to a physical marker. Instead, they just have to open the AR app on their phone and look towards the product or ad they want to interact with, and the AR will automatically be triggered. This makes it accessible to more people and easier to scale. Marker-less AR is ideal for companies that are looking to appeal to a mass market. It’s designed for everyone, whether they use iPhones or Android devices or simply have an old phone. It’s also great for marketers who are trying to reach people in new, creative ways. Marker-less AR is an exciting technology, but it’s important for marketers to make sure that it’s the right fit for their campaign.

Benefits of Using Marker-Less AR in Marketing

There are a number of benefits to using markerless AR over marker-based AR. It’s easier to scale, and you don’t have to pre-produce a marker. All you have to do is create an experience, and the technology will do the rest. Marker-less AR is also more cost-effective, as you don’t have to produce any markers. This means that you can spend less on each campaign. Furthermore, it’s easier to produce content with more interactive features. Marker-less AR allows you to create experiences that adapt to the environment. You can create a virtual product tour, for example, where your product appears in different environments. Marker-less AR also offers a greater level of interactivity. Customers can record or take pictures with their phone, for example, and add them to the experience. They can also add special audio triggers, like a sound bite from one of the brand’s founders. Marker-less AR is a great technology, but it’s important for marketers to understand its benefits. This can help you decide if it’s the right choice for your next campaign. Marker-less AR isn’t the end-all, be-all of AR, but it’s certainly an exciting technology marketer should explore.

Conclusion

Marker-based AR is a powerful marketing tool, but it’s important to be aware of its limitations. When it comes to markerless AR, the sky is the limit. Unlike marker-based AR, markerless AR doesn’t require customers to be close to a physical marker. This makes it easier to scale, more cost-effective, and accessible to a wider audience.