What is Augmented Reality Marketing?

Marketing campaigns aren’t the same as they used to be. With modern marketers now able to use a plethora of new technologies to market their products and services, things have become more immersive. Augmented reality marketing (AR) is one such example. It’s an effective way to bring your marketing to life and build brand awareness. AR uses technology to bring your brand and products to the customer, rather than expecting people to come to it.

Marker Based Augmented Reality

Marker-based AR is one of the most common types of AR. It uses a physical marker, such as a poster or a sticker, to project virtual images onto a surface. You might have seen this technique used in grocery stores, where a product’s packaging features an AR code that, when scanned, brings up that product’s nutritional information. Marker-based AR can be effective if done well, but it doesn’t allow you much flexibility. You can’t move the physical marker around and use it in many different locations. It also requires your customers to be close to the marker in order to interact with it, limiting its audience. Marker-based AR is also difficult to scale. If you want to produce a large number of promotional posters, for example, you’ll need to put a marker on each and every one. Marker-based AR is also less cost-effective than other types of AR. You have to produce each AR marker, and if customers don’t have the physical marker nearby when they come across your AR advertisements, they won’t be able to interact with it. Marker-based AR is a great marketing tool, but it’s important for marketers to be aware of its limitations. This can help you decide if you should use it in your next marketing campaign.