Augmented reality is the act of layering virtual objects over real life. AR technology merges digital content with physical environments, which allows users to interact with both the physical and digital worlds simultaneously.
AR has been around for decades, but it's only recently gaining traction in society due to new innovations in augmented reality glasses like Google Glass. These glasses allow you to see virtual images in your field of vision by projecting them onto a small screen in front of your eye. That means you can look at data on your computer while also seeing what's happening around your office!
AR is already affecting the way we shop, as it has the potential to bring digital products into the real world. It could change how we buy and sell goods, as well as how we experience those goods.
For example, Nike has created an app called NikeLab AR that allows customers to explore and purchase its products in AR. With this app, users can walk through a virtual space and see what different styles of clothing and shoes would look like on them without having to try anything on or buy anything.
Nike isn't the only company that's harnessing the power of AR for shopping experiences. Brands like Gucci and Topman have used AR in their own apps to allow customers to view products virtually before making a purchase decision.
The future of retail is here! And it's all about using augmented reality to make shopping easier for buyers and more profitable for sellers.
Augmented reality is changing the way people interact with the world around them. It's transforming how consumers purchase products and how marketers sell their offerings. Retailers are using AR to create immersive virtual store tours that allow customers to see what they can't physically touch.
AR technology has already changed the marketing landscape, but marketers are only scratching the surface of what it can do for business. Marketers are limited by the current capabilities of AR technology, but as new technologies are developed, AR will be able to offer more innovative methods of reaching consumers.
For example, Google recently released a new app called "Ads in Apps" that uses augmented reality to display ads on mobile devices. This new app is just one of many ways AR has transformed marketing with more changes on the horizon.