What is Content Mapping?

Content mapping is a process for planning the flow of information in your product. Today, many companies use content mapping to plan and organize their websites. Content mapping, however, can be applied to all types of products, including miniature models. There are two main goals of content mapping: 

Organizing information - Content mapping helps you organize information so that your product is easy to understand. This includes the information in your miniature model – and also the information you show on your model.

Visualizing information - Content mapping also helps you visualize the flow of information in your product. This enables you to see any potential issues before you finish designing your product. If a shopper can’t find the information they’re looking for on your model, they won’t buy it. Miniature models represent only a portion of a real estate property. You need to map the information you want to display on your model to create a great miniature model.

What is Content Mapping for Real Estate Miniature Models?

As mentioned earlier, content mapping involves planning the flow of information in your product. In the context of real estate miniature models, content mapping also involves planning the flow of information on your model. For example, consider this miniature model for a condo. It maps out the layout of the condo, shows the amenities nearby and also identifies the floor plan: Notice how the information on the model is mapped to the left side of the model: The surrounding neighborhood – Includes restaurants, parks and other points of interest nearby. The condo’s layout – This includes the condo’s entrance, living space and other parts of the model. The floor plan – This is the blueprint of the model and includes the condo’s measurements.